SAN FRANCISCO— Cisco Systems Inc. and Leah Poynter Waterland are on the front lines of FRAND.

Just two years ago, no court had ever decided how much a fair, reasonable and nondiscriminatory, or FRAND, license should cost for a standard-essential patent. With billions potentially at stake, Cisco—along with Netgear Inc. and Motorola Solutions Inc.—went to trial on virtually a blank legal slate, in a cause célèbre case the White House had explicitly called out as an example of patent abuse.

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