It’s three different stories for three Am Law 100 firms looking to grow their footprint in San Francisco.

Jenner & Block, Debevoise & Plimpton and Paul, Weiss, Rifkind, Wharton & Garrison entered the market in early 2021 with existing tech clients and a focus on serving these clients’ regulatory challenges in response to increased enforcement activity. But each firm is betting its success on a unique strategy, through partner relocations, lateral additions or a combination of the two, in order to embed themselves in a close-knit community and win further market share.