It takes a big man to work for free, and that’s what Troy Murphy is and is doing. Murphy, founder of Sweven Wealth, is a former National Basketball Association power forward/center who stands at 6 feet, 11 inches. He recently launched a new advisory firm to help those who come into sudden wealth — like many of the young athletes he met during his 12-year career with the NBA.

But here’s the twist: Murphy is plowing any profits from his firm back into selected nonprofit financial literacy organizations in an effort to educate people early on in the mysteries of finances. He does not take a salary.