Amidst all the attention given to baby boomers and millennials, who vastly outnumber us, it is easy to forget about my generation, Gen X. This group is generally considered to be those of us born between 1965 and 1980: a time of uncertainty in everything from politics to economics; a time when there were only three major television networks; and a time when no one called the police if children were left in the car by themselves. These conditions have not only affected the lens through which we learned to view the world, but also our approach to managing our finances.
Now here we are in our 40s and 50s, many of us in the apex of our careers, while possibly raising our kids and/or caring for our aging parents. Did I mention we’re also known to be active philanthropically? If ever there was a group of people who needed financial planning and advice tailored to their needs, it’s us. Yet, like Jan Brady and middle children everywhere, we often go overlooked. This post offers some insight and advice to advisors who serve Gen X clients, from someone who still wants her MTV.
Give us technology.
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