SAN FRANCISCO — Attorneys for Electronic Arts Inc. are asking the U.S. Supreme Court to overturn a ruling that cleared a path for retired football players to sue the video game maker over the unauthorized use of their likenesses as avatars.

The company’s appellate lawyers at Jenner & Block argue the case presents a “collision” of the First Amendment and state right-of-publicity law and that lower courts are in urgent need of guidance.

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