Once upon a time, long before the advent of Facebook, Google or LinkedIn, we roamed in the garden of TV innocence. Judging by the content of most commercials, our essential worries of the day centered on maintaining shiny hair, pearly teeth, crisp collars and relieving the occasional headache or back pain. Lawyer and doctor ads were prohibited, and the closest thing to pharmaceutical merchandizing was the catchy mantra to “send your sinuses to Arizona.” New car ads boasted optional accessories such as air conditioning, automatic transmission and FM radio.
Well, move over, baby boomers. Our generation is being supplanted by the enigmatic millennials. This iteration of the next wave of consummate consumers, techno-junkies and disruptive occupiers has arrived. But as the saying goes, the more things change, the more they stay the same. Outward appearances (styles, music, products, attitudes) may appear to be different, but ethical standards are not. Your precious reputation remains your most valuable asset.
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