As the innovation economy has begun to spread outside of Silicon Valley, several Pennsylvania law firms have taken a shot at appealing to companies that may be the next Google or Facebook.

Firms looking to cash in on representing young businesses are unlikely to find an easy path to success, observers said. But for those willing to adopt a startup mindset, court the areas’ entrepreneurs and build relationships with the resources they need, it can be a rewarding venture in terms of profit and law firm culture.