It’s that time of year again, when beach bags go in the closet and backpacks come out. Flip-flops are stored away while new shoes come out of their boxes to be broken in. The ads for the Jersey Shore have disappeared. Replacing them are ones for Old Navy. Yes, it’s back-to-school season. But it doesn’t just have to be a time of wonderment and curiosity for students; it can also be a time when you as an attorney with communications responsibilities for your firm or organization can get geared up to learn new things. So what’s new in the communications and media realm this school year? Here are a few lessons that I see emerging this year. Sharpen your pencils. Let’s begin.
The first and probably biggest lesson is that communication is becoming almost exclusively two-way (or more). You can’t turn on the news or even get through the credits of your favorite television shows without being invited to follow along or respond in real-time on Twitter with other fans, viewers or even the cast in many cases. Check out the bottom of the screen when watching your preferred cable news network and you’ll witness updates, opinions, viewer feedback and more scrolling across.
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