Last week, ALM launched a smartphone app for The Legal, one of 14 for the company’s publications for use on Apple Inc.’s iPhones, iPods and iPads. The apps provide content from the company’s national and regional Web and print publications, and support iOS 6.1 and above.
For a limited time, the apps will provide free access to all editorial content in their publications, made possible by sponsors that are identified within the app. The Legal‘sapp, sponsored by PNC Wealth Management, is free to download until September 30. To download, simply search for “The Legal Intelligencer” in Apple’s App Store.
With the app, readers will be able to access news and other articles from The Legal easily from their iPhones, iPads and iPods.
The app offers a superior and faster reading experience than what is possible through a smartphone or tablet Web browser. The Legal app — as well as the other ALM apps — allow offline reading capability so users can view news stories and other articles even when they are not connected to the Web.
The launching of the apps is part of the company’s “digital first” strategy.
“At ALM, we have focused our digital strategy on meeting our reader’s preferences and now provide a portfolio of options for readers to access ALM’s up-to-date legal news and information on smartphones and tablets,” said Jeffrey S. Litvack, chief digital officer at ALM. “Over the last few months, we relaunched approximately 50 ALM newsletters after optimizing their layout for reading on mobile devices and last month we introduced more than a dozen new mobile-optimized websites nationwide. The introduction of these 14 native apps is just the latest component of our digital-first initiative.”
In addition to The Legal, the sites are The American Lawyer, Corporate Counsel, Law Technology News, The National Law Journal, Connecticut Law Tribune, Daily Business Review, Daily Report Online, Delaware Business Court Insider, Delaware Law Weekly, New Jersey Law Journal, New York Law Journal, The Recorder and Texas Lawyer.
Readers’ preferences were at the heart of ALM’s decision to create the new apps, said ALM officials.
“In the past, the first place our readers would turn to in the morning was our legal newspapers. Today, the first thing they reach for is their smartphone and tablet,” said Bill Carter, ALM’s president and CEO. “With the launch of these 14 native apps, we now offer unparalleled access to ALM news and insights for the time-conscious and news-hungry legal professional. This marks a big step in ALM’s transition to being a digital-first media company that delivers relevant, timely news and insights to lawyers throughout the day, no matter where their practice takes them — from the office to the courtroom.” •