Do you remember the recent UPS commercial tagline, "What Can Brown Do For You?" It conveyed all the tools UPS offered its customers and prospects to make running their businesses more efficient. Replacing "brown" with "surrogates" in the tagline brings an important lesson for attorneys, legal marketers and other professionals with responsibility over communications strategy for their organizations.
December 04, 2012 at 12:00 AM
1 minute read
Do you remember the recent UPS commercial tagline, “What Can Brown Do For You?”
It conveyed all the tools UPS offered its customers and prospects to make running their businesses more efficient. Replacing “brown” with “surrogates” in the tagline brings an important lesson for attorneys, legal marketers and other professionals with responsibility over communications strategy for their organizations.
Presented by BigVoodoo
The Legal Intelligencer honors lawyers leaving a mark on the legal community in Pennsylvania and Delaware.
Consulting Magazine recognizes leaders in technology across three categories Leadership, Client Service and Innovation.
Celebrate outstanding achievement in law firms, chambers, in-house legal departments and alternative business structures.
Health Law Associate CT Shipman is seeking an associate to join our national longstanding health law practice. Candidates must have t...
Shipman & Goodwin LLP is seeking two associates to expand our national commercial real estate lending practice. Candidates should have ...
Epstein Becker & Green is seeking an associate to joins its Commercial Litigation practice in our Columbus or Cincinnati offices. Ca...
MELICK & PORTER, LLP PROMOTES CONNECTICUT PARTNERS HOLLY ROGERS, STEVEN BANKS, and ALEXANDER AHRENS
