Growth in revenue is the single most important goal for law firms in the coming year in the midst of a minimally growing pool of outside legal spend, a recent BTI Consulting Group survey showed.
BTI principal Marcie L. Borgal Shunk said that if firms want to increase market share above the 1.6 percent compound annual growth rate in outside legal spend, they have to steal work from other firms. And offering reduced rates is not the best way to do it, she said.
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