The high-tech lure of the West Coast has proved too strong to resist for some Philadelphia attorneys and the Silicon Valley has exerted its magnetic force yet again with Hewlett Packard’s hire of Drinker Biddle & Reath marketing partner Gregg Melinson.

The longtime Drinker Biddle partner will make the move to serve as deputy general counsel and vice president of global government affairs for Palo Alto, Calif.-based HP, effective Sept. 19.