Big changes bring big challenges for marketing. The current generation of legal marketer is experienced in serving clients who want more. Now we have to create a service that provides more with less. What can we rely on to help us do this? Our brand.
Weschler Ross & Partners, a New York-based marketing and communications firm, surveyed 25 of the world’s largest law firms to get an idea of whether the legal profession is doing well when it comes to branding. Dan Ross, president of Weschler Ross, says, "While most law firms have overcome their aversion to marketing and started thinking of themselves as brands, not all of them define the content and character of their brands equally well."
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