When we looked across our 30-odd lawyer office back in 2017, there was a lot about which to be proud. In Greenberg Traurig’s first 20 years in Philadelphia, we established solid, core practices—labor and employment, environmental, and public finance and infrastructure leading the pack. We had great clients, and we were humming along.

Discussions began to brew in the background of this success, though. Thoughtful and invested shareholders started honing their lens on a landscape we felt we may be leaving largely untapped. This group started talking more regularly, and the questions they posed bubbled up and expanded to broader conversations with office leadership. Underscoring the dialogue was a focus on how we would sustain, even expand, this success—not just in the short term, but for years to come. The answers fell squarely on using our global firm’s resources to further attract and retain lateral shareholders and of counsel from Philadelphia. As we talked, we dared to start seriously imagining more, challenging ourselves on manifesting this next-level of excellence. So, we launched a locally focused growth project designed to scour and draw top-flight talent with the potential and values to leverage our unique platform. In the process, we would define a new era for Greenberg Traurig in Philadelphia.

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