A ruling that Ameriprise Financial engaged in deceptive conduct in selling a couple insurance and financial services has been upheld by the Pennsylvania Supreme Court, which held that proving intent to deceive is not necessary to succeed in state consumer protection litigation.

The justices ruled 4-3 to affirm the Superior Court’s decision that protections of the state’s Unfair Trade Practices and Consumer Protection Law extended to Gary and Mary Gregg in their lawsuit against Ameriprise and related entities.