Happy New Year! I am going to hazard a guess that, in keeping with tradition, you have some New Year’s resolutions on the books. Perhaps your most ambitious resolutions concern your professional development.

Like many other lawyers, these resolutions probably include devoting time and resources to your business development and marketing efforts. For most legal practices, a fundamental piece of the business development and marketing puzzle is the consistent creation and publication of thought-leadership marketing content in the form of blog posts, bylined articles, client alerts, and the like.

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