McNees Wallace & Nurick’s innovation efforts revolve around three main strategies: devote resources to improve efficiency, quality and financial stability; adopt best practices and implement business development strategies, and finally, develop a new 10-year strategic plan for the firm.

Among the innovative initiatives at the firm is a diversified business model that includes ancillary businesses to its list of services; the launch of The Pennsylvania Interscholastic Esports Association in 2019, with other stakeholders; a summer associates program designed to introduce the importance of teamwork to future lawyers/leaders at the earliest stage of their careers and the creation of an in-house video studio. The new video studio provides thought leadership marketing, including video podcasts, event PSAs and speaking engagement footage distributed digitally to targeted audiences in an expedient and cost-efficient manner. 

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