“Messaging might need to be changed often in the foreseeable future and more work lies ahead in this area. But one thing is certain: visibility remains king.”

As the saying goes, when one door closes another one opens. While COVID-19 has presented a host of challenges, it has also blown the door wide open to some new communication tools and strategies that are bound to change the business landscape for years to come. If embraced correctly, this shift in communications will help lawyers become more efficient in delivering legal work, foster stronger relationships with clients and remain visible in the evolving market.

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