In most firms I work with, departments or practice groups meet on a monthly or quarterly basis. Some meetings are made up of just lawyers—while others include the whole administrative team including secretaries. Fair warning—I favor the latter approach because I find staff can offer fresh insight into the discussion and be messengers for the practice in their own professional and familial circles (and thus possibly sending work to the firm as well). Further, I find that inclusion improves morale, loyalty to the firm and a sense of inclusion that money can’t buy.

Most practice group meetings are spent going over current cases (old and new) and new caselaw. But with just a few small changes, practice group meetings can be a place of marketing gold.

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