X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Jessica Mazzeo, Griesing Law Jessica Mazzeo, Griesing Law

If we traveled back in time to a law office of the 1950s, what we would likely find is a small, smoke-filled office with one or two male lawyers and a female assistant at a typewriter. This image tells us a lot about being a lawyer back then (including the fact that diversity of any kind barely existed in the profession at that point). In that era of the legal industry, it was extremely uncommon to have large firms exist, aside from a rare few, like mega giant Skadden, Arps, Slate, Meagher & Flom. It was usually a simple setup—a few lawyers and a secretary who were responsible for serving clients and running the firm. Those lawyers typically landed clients over dinner and a cocktail at the local country club. There was not a strong need for “developing” or “marketing” your law firm as relationships were key to the success of the firm. Fast forward to 2019, where it is not only about being a lawyer and servicing clients, but the industry has become a business with various departments responsible for efficiently running a law firm— including many nonlawyers. Today, being effective at “lawyering” does not always equate with being a successful attorney as there is now much more involved in what is now known as the business of law.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]

 

You Can't Manage It If You Don't Measure It

How are you illustrating differentiation to clients and potential lateral targets? How are you measuring performance against peers? Use Legal Compass to benchmark a firm against its competitors, unearthing unique insights about performance, partner retention, market penetration and more. Click to log in, or begin your free trial.

Get More Information
 

WIPL.UK Awards 2021Event

The WIPL.UK Awards honors the industry standouts and rising stars who are making a mark within the profession.

Get More Information
 

WIPL.UK Awards 2021Event

The WIPL.UK Awards honors the industry standouts and rising stars who are making a mark within the profession.

Get More Information
 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.