Artificial intelligence (AI), also referred to as machine-learning technology, refers to software that applies data to incrementally improve its functionality and output. From a layperson’s perspective, the term, AI, may elicit images of a super-intelligent computer, but in fact, it affects many aspects of everyday lives, often without our awareness. Whether receiving a recommendation on a new streaming show or asking a digital assistant for a weather forecast, AI technology forms the basis of the algorithms that ensure that the user receives accurate, relevant information.

AI technologies are designed and implemented in software. What makes AI different from more traditional software is that the coded algorithm of the software “learns,” improving its efficiency and accuracy based on its compilation and analysis of data. Thus, while an AI technology may reach an acceptable competency after being fed an initial training set of data, a user will generally start to see optimum software performance with greater and more varied data input that occurs through additional iterations of the algorithm.

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