Over the past several decades, consumers have been bombarded with advertisements extolling the safety virtues of motor vehicles. In the 1980s, companies like Ford Motor Co. promised: ”Ford Motor Co.’s product safety philosophy requires that it design its products not only to meet or exceed all applicable laws and regulations, but also to advance the state-of-the-art wherever practicable.”

In 2010, Toyota made this promise: “Everyone deserves to be safe. No matter who you are or what you drive, everyone deserves to be safe.”

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