Even with increasing buzz around client demand for alternative fee arrangements, the numbers suggest law firms are dragging their feet on adopting non-traditional billing. But while others move slowly, some Pennsylvania firms have found that highlighting their embrace of alternative pricing can help them stand out from their rivals.

Conrad O’Brien, for example, has made its billing options a fixture in its marketing strategy. What started as one partner’s creative approach has grown into a database of billing options they make available to clients, with the law firm often starting the conversation.

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