In an October 14 article, the Wall Street Journal poked fun at Corporate America for social media campaigns that “put people to sleep,” encouraging business leaders to take pointers from the masters of online marketing—celebrities. With that, frightening images come to mind of C-level Fortune-500 execs posting bathroom selfies or tweeting hateful zingers about “body image” or each other’s clothes.

But when it comes to boring social media, lawyers take top prize. All those blog posts on the upcoming revisions to the Federal Rules of Civil Procedure or new regulations governing drones rarely garner any followers. Nobody worries about crashing servers because a community property article might go viral.

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