With websites and digital media reigning supreme in the marketing arena, people talk a lot about search engine optimization (SEO) but may not have a working understanding of what it means. What does SEO do for lawyers and their websites?
SEO is the process of gaining organic (free) traffic to a website through search engines, such as Google, Bing, etc. The higher a lawyer’s site appears in a search result, the more likely it is that traffic to the site will increase.
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