With websites and digital media reigning supreme in the marketing arena, people talk a lot about search engine optimization (SEO) but may not have a working understanding of what it means. What does SEO do for lawyers and their websites?

SEO is the process of gaining organic (free) traffic to a website through search engines, such as Google, Bing, etc. The higher a lawyer’s site appears in a search result, the more likely it is that traffic to the site will increase.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]