Jeffrey Katzenberg, CEO of DreamWorks Animation, produces movies, such as the blockbuster Shrek series, using the latest technology. Goodyear, the nation’s largest tire company, is no stranger to technology, spending $372 million last year on research and development.

So, when Katzenberg and Goodyear went to court last year in a dispute over replacing defective Goodyear heating hoses at Katzenberg’s vacation home, they both turned to visual technology to support their positions. The battle provides a glimpse into how trial technology can be used to show jurors not just the structure and mechanics of a multimillion dollar home, but also the craftsmanship and rare wood that went into it — an important issue when the two sides couldn’t agree on how to repair leaking pipes in A.E., Inc. v. Goodyear Tire and Rubber Co., Inc., No. 05-CV-01317 (D. Colo. 2007).

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