Far too often, discussions of ethics in legal marketing are, well, legal. They focus exclusively on what a lawyer is legally allowed to get away with saying, rather than broader ethical considerations of how you should and shouldn’t market your legal services.

We’re going to leave ABA Formal Opinion 480 and the Model Rules to your own expertise and knowledge of what your jurisdiction does and does not permit, and instead focus today on 10 broader issues for you to consider.

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