Noah Zandan wants to make clear he’s not a lawyer.
But it could benefit litigators greatly to hear what he’s got to say, if they truly want to influence judges and juries–who, in the end, are only human.
2 minute read
Noah Zandan, CEO and cofounder of Quantified Communications.
"A lot of people think about influence like, ‘I have to prepare the right argument; I have to prepare the right closing statement; the words need to be perfect.’ Our research says it’s a lot about how you deliver those that actually influences humans," said Noah Zandan.
June 14, 2019 at 01:52 PM
1 minute read
Noah Zandan wants to make clear he’s not a lawyer.
But it could benefit litigators greatly to hear what he’s got to say, if they truly want to influence judges and juries–who, in the end, are only human.
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