A California appellate court has revived a proposed class action claiming Tinder illegally charges older users more for the enhanced version of its dating app.
Tinder had convinced a trial court in Los Angeles to dismiss the lawsuit. The company’s lawyers at Manatt, Phelps & Phillips had argued Tinder’s pricing was based on market research showing that younger users, which Tinder charged as little as $9.99 for Tinder Plus, had lower relative incomes and were less willing to pay for additional app features than the 30-plus audience, who were charged $19.99.
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