In the latest sign that Big Law firms are working to embrace innovation, Reed Smith is rolling out a new program that lets lawyers earn billable hour credits for time they spend promoting advances in legal technology and operations.

The firm launched a pilot version of the “Innovation Hours” program last year, with 17 lawyers dedicating 364 hours to six selected projects. This year, the firm will sign off on even more projects, while also flagging five particular client-facing endeavors for added support.

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