Ebates Inc. is an online cash-back shopping site headquartered in San Francisco. The site also serves shoppers in Canada, Russia, China, Singapore and South Korea.

Its users earn cash rebates when they make purchases from nearly 2,000 retailers, including Sephora, Hertz and Nordstrom. Founded in 1998, Ebates is able to channel cash to its users by sharing commissions it receives from retailers for directing traffic to them. “People often think it’s too good to be true,” Mia Chiu said. Tokyo-based Rakuten Inc. spent $1 billion for Ebates in 2014.

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