Ruling that meat producers must disclose where animals are born, raised and slaughtered, the U.S. Court of Appeals for the D.C. Circuit, sitting en banc last week, laid out a new standard for ­commercial speech, one that gives the government more leeway to force ­companies to disclose information about their products.

Writing for the majority, Senior Judge Stephen Williams found that First Amendment concerns were offset by the government’s “substantial interest” in country-of-origin food labeling. Reasoning that information about where meat comes from is purely factual and noncontroversial, the majority ruled that the U.S. Department of Agriculture’s labeling requirement is permissible.