Search Engine Optimization or SEO is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions with answers. The point of SEO is to make what you post online line up with the questions your intended audience is asking.
Start by being helpful. For every 10 lawyers who object to giving away their expertise for free, another is building a reputation by answering pressing questions online, displaying his knowledge for the world to see. What is keeping your ideal client up at night? Write an alert, blog post or article that answers that question.
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