The Internet Corp. for Assigned Names and Numbers (ICANN) plans to issue generic top-level domain names (gTLDs) beyond the current 21 top-level domain names (TLDs) such as .com and .net. For the first time, trademark owners may use their marks as gTLDs, for example, .nike. The application process is complex and trademark owners have no guarantee that they will secure gTLDs for their marks. Trademark law strategy, however, can provide advantages during the application process.
Through an arrangement with the U.S. Department of Commerce’s National Telecommunication and Information Administration, ICANN sets and coordinates global policies for TLDs. It wants to allow all kinds of gTLDs, including trademarks.
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