Akerman rebranded its consumer finance practice this week to include data and technology services, as clients in the fintech and cryptocurrency industries seek regulatory counsel on laws that aren’t evolving as fast as their products.

The rebrand is the latest in a series of Big Law consumer finance moves in Washington, D.C., and elsewhere that aim to capture regulatory talent amid increasing oversight. This week, Ballard Spahr added a fifth attorney to its consumer financial services group since March 2022 after being raided by Troutman Pepper Hamilton Sanders for seven partners in February.