For Archer Norris, thinking — and acting — innovatively is a proven strategy for success. When other California firms bailed out of recession-hit practices such as construction, the 107-attorney Walnut Creek firm strode in. The banner results prompted an expansion to San Francisco last year.
Managing partner Gene Blackard abandoned the age-old practice of attaching legal assistants to particular attorneys in favor of a “team-support” model under which the staff cross-trains to assist multiple practices as needed. The firm began offering every client an alternate fee structure last year. It will happily adopt a client’s favored billing software. And, if an audit shows the client paid too much, “we’ll give it back,” he said.
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