POM Wonderful LLC made deceptive ads touting the health benefits of pomegranate juice, the U.S. Court of Appeals for the D.C. Circuit ruled on Friday, siding with federal regulators.
In 2013, the Federal Trade Commission found that POM made false and unsubstantiated claims that its pomegranate juice and dietary supplements prevent heart disease, prostate cancer and erectile dysfunction. The commissioners ordered the privately held company not to run any ads touting the health benefits of its products unless they’re backed by at least two randomized and controlled human clinical trials.
