The basic premise of Chris Anderson’s remarkable new book, “The Long Tail,” is that niche selling (and marketing) — rather than traditional mainstream “big hits” selling (and marketing) — is the future of business. Anderson, the editor of Wired magazine, makes a compelling case, examining numerous businesses, but with particular focus on Amazon, NetFlix, Rhapsody, Google, MySpace, Apple’s iTunes and eBay.
Anderson focuses on how the Internet, with its dirt-cheap delivery systems and increasingly sophisticated search engines, filters and populist word-of-mouth endorsements, is altering the entire social and business fabric. The book, from Hyperion, closely examines Web-based products and services that some describe as Web 2.0. (See Robert Ambrogi’s “Web Watch” column.)
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