Women are using social media more often and in more ways than men, according to Alex Hillsberg and David Adelman of Finances Online. All the top sites, like Facebook, Tumblr, Pinterest, Instagram and Twitter, have more female users than men. LinkedIn is the only exception to the trend, but that doesn’t mean women aren’t using the sites for business purposes.
Jessica Faye Carter on Mashable says that women can employ the crowdsourcing and thought leadership opportunities available through social media to gain high-profile and career-furthering spots at conferences and workshops. “For women, social media presents abundant opportunities to lead, effect change, innovate, and build relationships across sectors, locally, nationally, and globally,” writes Faye Carter.
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