Will 2014 be the year Big Data merges with Big Ad to create one big monster? On a Duets Blog post Jason Voiovich, the vice president of marketing at Logic PD discusses how digital advertising is the way of the future—and how data companies all want a piece of the virtual pie.
“Big data holds the promise of more intimate and more immediate customer relationships. The competitive advantage of which is critical to the future success of today’s top brands,” he says. By breaking down both advertising and data companies’ cash on hand, Voiovich makes some educated guesses who can afford to buy-out whom.
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