Following a big merger or acquisition, executives are often faced with questions about how to combine two or more established brands. These questions are arising more and more in the e-discovery space, where market consolidation is pushing larger, more established companies to fold into even larger ones.
Last year’s merger of legal services and technology giants Document Technologies Inc (DTI) and Epiq Systems prompted these same concerns over how to reference the unified group. This week, executives announced that the unified company would be rebranding as “Epiq,” set to go into effect in the first quarter of 2018.
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