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Along with bar charts, scatter plots are probably the most common type of graph to help managers make decisions based on data. When you have a data set consisting of pairs of numbers, such as counts of lawyers in a law firm and locations of that firm, you can display the data in a scatter plot and learn from it. On a so-called Cartesian grid, each point represents the paired numbers of one firm. Using precisely such a data set, this article highlights a number of choices available when crafting insightful scatter plots.