Over the last couple of decades, we’ve become skilled at collecting, preserving and producing email. But email doesn’t hold a flicker of a candle to what people post, state, admit and display in social media. So why aren’t there more products that comprehensively collect, preserve and authenticate the snowballing mounds of social media data?
The ideal method is to utilize the application programming interface (API) offered by social media publishers so that all the public-facing information and accompanying metadata can be collected. Bonus if the product can preserve information for searching, reporting and exporting.
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