DEK: Legal Services Link founder Matthew Horn discusses how to make a legal tech startup stand out.

As the legal tech industry continues to expand, many new companies are looking to establish lasting brands and platforms. Matthew Horn, a partner at Chicago law firm SmithAmundsen, shared what he’s learned from his own experience starting Legal Services Link, a website that connects potential clients with attorneys who can take their cases. Here are five of his tips for new players looking to set themselves apart from the pack.