The new federal crowdfunding program leads to many reasons why start-ups need to be cautious.

Now, the federal framework for equity crowdfunding to non-accredited investors lets startups sell stock to the public. It is sold through Securities and Exchange Commission [SEC]-registered funding portals or broker-dealers. The SEC’s rules implementing the crowdfunding provisions in Title III of the JOBS Act goes into effect on May 16, limiting startups to raising $1 million through this type of crowdfunding every 12 months.

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