Does your business not yet use cryptocurrencies, the online medium of exchange similar to cash? If your not at least investigating bitcoins or other similar currencies quite yet, perhaps you should be — a recent paper from PricewaterhouseCoopers (PwC) indicates that cryptocurrency use is on the rise, particularly in the retail space.

PwC recently released the whitepaper, “Money is No Object,” seeking to dispel cryptocurrency myths and explain its uses for businesses. In particular, the report examines the transformative effects of cryptocurrencies and related blockchain technology, which allows market participants to send and receive money without a regulatory third party.

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