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Allison Walsh has launched Rainseed Marketing to help solo practitioners tackle the gap between practicing law and marketing their firms. Walsh, now based in Missoula, previously worked for LexisNexis, Workshare Inc., and Microsoft Corp. Over the years, she noticed a common frustration—firms had difficulty differentiating their practices from competitors, and needed to carefully choose clients that were a good fit for their firm, she said. Rainseed’s offerings include marketing fundamentals, as well as a wide range of services includeing self-paced “eCourses.”

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