The law makes things knowable. A core principle of the rule of law is that it brings certainty to people’s actions. This legal certainty enables commoditization of some legal services. It also underpins the need for custom legal work because the law needs to be matched to the facts.[1]

Not a Zero-Sum Marketplace

Technology appeals as a way to deliver commoditized legal services. The assumption is that, by automating processes and certain common practices, lawyers will no longer be needed. This is true, so far as it goes. More important, there is a huge market of under- or unserved consumers who do not use lawyers for the very services that are now being automated.

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