Collecting children’s data for marketing purposes isn’t completely restricted in the U.S., but the fiscal risks of doing so have increased significantly after Google settled with the FTC and New York Attorney General’s Office for $170 million over YouTube’s COPPA Rule violations.

In response, YouTube declared it will no longer show personalized ads on videos made for children. Starting in roughly four months, YouTube said it will treat data from anyone watching children’s content on YouTube as coming from a child, meaning it will limit data collection on child-targeting videos to what is needed to “support the operation of the service.”

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]