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From reality TV star baby announcements to mysteriously popular eggs, Instagram’s power to reach millions cannot be overstated. It’s no surprise that businesses have attempted to capitalize on that reach by partnering with “influencers,” or users with thousands or millions of followers, to advertise their products. These partnerships are often lucrative for the influencers: Kim Kardashian, for example, reportedly charges more than $250,000 for an Instagram post. But when pharmaceutical companies and health startups use influencer-advertising, do some details get lost in the posting?

Richard Binder

Richard Binder, based in New York, is part of the social media team at ALM. He is also a 2014 recipient of the ASPBE Award for Excellence in the Humorous/Fun Department. Richard can name every Kiss album in chronological order (only the makeup ones, though -- after "Lick It Up" they all kind of blur together) but he doesn't remember where he put his keys.

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